On a journey with PKP Intercity

PKP Intrecity has been working on improving its image for years. Skivak helps the carrier in this endeavor by creating „On a jurney”, a platform for communication with customers. This is not only a professional magazine with a circulation of 35,000 copies, but also a popular Instagram account, cooperation with influencers and music stars, numerous competitions for readers, animations, a mobile application and a dedicated blog.

Implementation.

Each issue is published under a different cover slogan, which becomes the general topic frame for content. Division of content into sections makes it easy for everyone to find something for themselves.

A small, pocket format is convenient for reading on the go, and properly protected cover makes the magazine undamaged.

Thanks to establishing cooperation with bloggers (Podróżniccy.com, PańskaSkórka.com, Lifepacker.com), artists (i.e. Piotr Rogucki, Various Manx, Renata Przemyk, Grzegorz Łapanowski, Wojciech Waglewski) and travelers (Piotr Pustelnik, Łukasz Długowski) the whole project becomes attractive for a wide audience.

An active Instagram profile of the magazine contributes to building and constantly expanding the group of readers and recipients. We also run competitions that activate the community and broaden the knowledge about the magazine.

The project is very well evaluated in surveys conducted among readers, almost 50% of those surveyed would not change anything about it.