CIECH Sarzyna is a leading Polish manufacturer of plant protection products with whom we have been cooperating since 2018 in the area of communication and promotion of brand products in various channels.
One of our many tasks was to create a calendar for farmers – clients of CIECH Sarzyna, which would be helpful in a daily organization of work, while remaining a sales tool for the brand. We wanted the calendar to be functional and transparent above all, and all brand promotion and advertising should remain legible, but in the background.
We focused on a transparent layout and brand colors. The calendar was created from scratch – we designed calendars with information about field work, shopping lists with brand products and events important for the client. The material was supplemented with plant development schemes useful for farmers and articles with practical advice. Thanks to the QR codes on selected pages, we have combined the publication with the client’s website. The calendar is also characterized by the quality of workmanship – a hard cover covered with a soft touch foil, a sewn-glued cover and the appropriate thickness of FCS paper inside.
The result of our activities is a unique calendar created especially for CIECH Sarzyna, which complements our communication for the brand. The publication meets not only image-related but also promotional purposes, combines print with online channels, and through educational content builds an expert image and trust among users. In addition, the entire publication is graphically consistent with other projects implemented for CIECH Sarzyna, thanks to which we maintain consistency of activities and implement the assumed strategy.
- CIECH Sarzyna
- agricultural industry
- Editing and proof reading