Together with Tesco, we implement an international project on the markets of Poland, Hungary, the Czech Republic and Slovakia, creating a reliable communication platform between the customer and the store network. We support the brand’s marketing activities, facilitate its identification and build customer loyalty.
Preparation and implementation of communication addressed to customers of the Tesco chain stores, and people seeking daily motivation and inspiration, mainly women aged 25 and above.
Since 2012, Skivak has been implementing and supervising every issue of „Tesco Magazine” globally. The added value are columns of well-known bloggers and dedicated culinary sessions that present unique content designed to engage and educate readers.
The quarterly is published in the Czech Republic, Slovakia and Hungary.
Skivak is also responsible for „Tesco Baby Magazine” published since 2013 on the Polish market, and from 2016 also available in the Czech Republic, Slovakia and Hungary. The starting point was the creation of an extensive project including the TescoLovesBaby.pl website and FB profile. Over time, the burden was shifted to creating a parenting magazine, available not only in chain stores, but also at parent-friendly and online outlets. The focus was on cooperation with parenting bloggers and microinfluencers (promotion of the Fred & Flo product line) and experts (doctors, educators, nutritionists).
Additional attractive tools include discount coupons for products available in chain stores, contests and product testing campaigns, as well as interactive tools that expand content (Tap2C, QR codes).
A great number of readers allows to maintain a high circulation (310,000 copies). 80% of the circulation that goes to stores is distributed in the first month since premiere, and after 5-6 weeks the publication is sold out.
The magazine goes to the Mid and Up Market customers, which is the best choice because they represent the largest share in Tesco’s sales.
Thanks to the information obtained through discount coupons, which provide unique knowledge about the target group and their shopping habits, the content of the magazine addresses those topics that are interesting for readers, making them attractive.
Tesco Baby Magazine increases not only the shopping basket of children’s department customers in Tesco stores, but also product recognition and trust in own brands (positive reviews in social media – parenting blogs and individual users).
Both magazines have won awards and distinctions in industry competitions: Columns of the Year (gold and bronze) and Silver Feathers.
- Editing and proof reading
- Google Ads
- Key Visual
- Landing Page
- Photo sessions
- Social Media
- Video animations