POLO-
magazine
in numbers
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0100 PAGE EDITIONS PER YEAR
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0branch award
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0thousand printed issues
„POLOmagazine” is a cuisine and lifestyle project supporting sales in the POLOmarket network. As part of cooperation, Skivak publishes a quarterly magazine with 100 pages and a circulation of 60-100 thousand copies, and also runs a popular Instagram profile.
Challenge.
„POLOmagazine” is a tool necessary to build modern communication with customers, which supports the brand network and own brands of POLOmarket.
Realisation.
In each issue you can find recipes for whole family, inspired by healthy, seasonal products, a review of the most important trends, professional advice and travel inspirations. Experts in the field of dietetics, gardening and upbringing, as well as chefs share their knowledge on the pages of the „POLOmagazine”.
In the autumn issue of „POLOmagazine” (2019) included a preview of program „Mother-in-law and daughter-in-law. Who is in charge here?” program, broadcast on Polish national television. We presented participants of the show and conducted interviews with them.
Result.
In May 2019, the title was recognized as the best consumer magazine on the FMCG market, winning the main prize in the Power of Content Marketing Awards, organized by the Content Marketing Poland Association.
The previous 8 issues were sold in over 550 thousand copies.
The magazine increases customer loyalty, which results in increased shopping frequency and a higher average basket value, which, in turn, ultimately results in higher total sales.
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Client:
- POLOmarket
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Sector:
- FMCG
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Services:
- Design
- Editing and proof reading
- Promotion
